Comcast Shuts Down G4 Just A Year After Its Relaunch

Comcast Shuts Down G4 Just A Year After Its Relaunch

Comcast is pulling the plugs on its gaming-centric G4 cable and on line channel, again. Originally introduced in 2002, the community has had a few high-profile names like Geoff Keighley and Olivia Munn connected to it all through the authentic run, which lasted till 2012 earlier than absolutely going off-air in 2014. In 2020, Comcast introduced plans for a revival and moved the G4 belongings from NBCUniversal to its Spectactor department.

G4 formally made a comeback in November final yr, and content material offers with Pluto TV and Vizio had been inked some months later. The community delivered again a few iconic content material such as "Attack of the Show", "Xplay," and "Ninja Warrior" attributable to call for of notalgia-troubled fans. And to trap up with the converting tide of instances withinside the international of gaming, G4 additionally made inroads into live-streaming through Twitch and YouTube.  

The TV debut occurred through the in-residence Xfinity TV community along Verizon Fios, Philo, and Cox Communications. But much less than a yr into its revival, Comcast has determined to place the G4 targets on ice. The cause at the back of the shutdown changed into decrease than predicted viewership, which additionally intended fewer economic incentives to preserve placing directly to the sinking ship.

Low viewership, sinking revenues

In an inner memo, Comcast Spectator leader Dave Scott advised personnel running at the G4 venture that "viewership is low and the community has now no longer done sustainable economic results." As a end result of the sub-par economic draw, the Comcast is shuttering the G4 department immediately. Comcast hasn`t discovered whether or not the G4 emblem is useless for good, or if its belongings and copyrights may be transferred to any other media residence.

While the information of G4's shutdown changed into surprising, it changed into a good larger surprise for personnel, who most effective got here out to recognize approximately it from press coverage. Among them changed into G4 host Jirard the Completionist, who wrote on Twitter that he changed into knowledgeable of the community's shutdown through a tweet. Wrestling big name Austin Creed aka Xavier Woods additionally were given the information on Twitter. 

Creed changed into a number on G4's "Attack of the Show" and the WWE-partnered show "Arena," which featured a few large names like Seth Rollins, Kofi Kingston, and Liv Morgan. Emily Rose, who served as a Creative Producer for XPlay, shared that she determined approximately the G4's dying from the authentic Deadline article. Alex "Goldenboy" Mendez, who changed into employed in April final yr, tweeted that he changed into surely negotiating a clean settlement with the G4 team.

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